I have come accross this concept quite a few times in the past 12 months and it makes a lot of sense:
'Every business is in the marketing business, without marketing you have no business.'
I dont really like the idea cause im not big on putting together marketing campaigns and getting into social media or spending money on advertising. Its never really worked for Soul Surfing. What has worked though is word of mouth from you. This i want to thank you for now but i need some further help from you.
I want to make sure I get my marketing message right, keep it consistent as my business develops and get the image and branding to work together. Its complicated to me but maybe you can help me make it simple.
We have a new image as part of our branding (I was hoping to have it here but hopefully soon) but Im wondering what you think of our current logo design and colours and also what do you think of the lime green? Should we keep it or change it?
Any thoughts are most welcome, we wont take offence so be brutal if you have to.
Cheers Corey.
Thursday 15 September 2011
Thursday 8 September 2011
I surf because.....
Some of you will know that this saying has come from one of the big surf companies but I'm not using it cause I want to support their marketing concept. I think its a great easy way to get you thinking and talking about the important reasons behind your love of being out in the waves.
I surf because... I find it the simplest and easiest place in the world to just be myself. I dont have to be anything or anyone for any other person. I can do what i like, ride waves how i want and not care what anyone thinks or does.The act of riding waves is a real buzz but its become secondary to finding time on my own away from the daily grind of life.
Most surfers will know just how good they feel after a surf, good or bad! The energy we get from being in the ocean is the addictive part of this whole experience. We dont get addicted to getting smashed, or paddling for an hour for little result, that just hurts. There is more to this than meets the eye. More on this some other time.
Now i wish this was the case with every surf but unfortunately its not. Other peoples actions and attitudes can always get in the way or effect the'vibe' out in the water. I myself can be carrying issues that I need to sort out and going surfing can be a great way to clear the head too.
I hope you will join in the conversation and get this blog going and i hope it will evolve into a really fun, educating and sounding board for all your surfing needs.
I surf because... I find it the simplest and easiest place in the world to just be myself. I dont have to be anything or anyone for any other person. I can do what i like, ride waves how i want and not care what anyone thinks or does.The act of riding waves is a real buzz but its become secondary to finding time on my own away from the daily grind of life.
Most surfers will know just how good they feel after a surf, good or bad! The energy we get from being in the ocean is the addictive part of this whole experience. We dont get addicted to getting smashed, or paddling for an hour for little result, that just hurts. There is more to this than meets the eye. More on this some other time.
Now i wish this was the case with every surf but unfortunately its not. Other peoples actions and attitudes can always get in the way or effect the'vibe' out in the water. I myself can be carrying issues that I need to sort out and going surfing can be a great way to clear the head too.
I hope you will join in the conversation and get this blog going and i hope it will evolve into a really fun, educating and sounding board for all your surfing needs.
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